Frank and Oak is a young company established in 2012 in Montréal, Canada.
In the brand's collections, Flocus™ kapok is the protagonist of a range of products with reduced environmental impact, such as lightweight outwear with Flocus™ kapok filling: an animal-free and equally performant insulation alternative to duck down, tested in harsh Canadian winters!
Let's find out more about their vision of sustainable fashion.
We focused immediately on replacing all raw materials we could with sustainable options.
We looked at the fabric for the garment but also down to the label and trims. This was a very natural (no pun intended) and simple first step on our part.
As we progress, we are working closely with our partners to understand our supply chain and work towards improvements and transparency where we can, in addition to sourcing other alternative methods of production or raw material use.
Choosing low impact raw materials is extremely important to us. It is such a simple decision with a very high impact - why would we choose to do otherwise?!
We love when we find a product or raw material like Flocus™ Kapok!
When a natural raw material can offer performance, functionality and sustainability we know that we have found something worth sharing with our consumer, and we are excited to do it!
We are already looking for other ways to use the Flocus™ Kapok fiber in new products and really promote the greatness of this fiber.
Our community is curious, savvy, and always engages in sustainable content shared on our social media platforms.
It is clear that the newer generations want to make a difference, and make it a priority to make a change with their conscious purchases.
In order to tap into that curiosity we use Instagram quizzes, amongst other things, to help our customers discover the benefits of the materials we use (like Flocus™ Kapok) in an engaging way.
Ultimately, we aim to inspire better living in our community, by educating on alternatives for a better tomorrow.
Flocus ™ kapok products are showcased at the exhibition dedicated to the eco-responsible innovations
The Candian brand Frank And Oak, designed for a cleaner, healthier and more mindful world, chooses Flocus™ kapok as a supplier
The material designer Deoshree Bendre experimented in partnership with Flocus™ new zero impact applications of kapok in footwear.